05.03.23

We are adapting to a changing consumer landscape

Our latest consumer insights highlight the need for employees to be able to go about their work life in a way that maximises convenience and minimises difficulty. Getting food and drink at work should be an enjoyable process, not a burdensome one so we are constantly enhancing how we accommodate both employees who plan and those who make last-minute choices with food and drink ranges that are personalised to the individuals’ specific wants and needs.

We have been leveraging digital technology to ease the employee experience incorporating new operating models that reduce queues, increase speed of payment and minimise wastage such as AI canteen scanners, fully digitalised restaurants and frictionless retail stores. As a direct result we have reduced food waste by up to 40% and increased ATVs by up to 33% in those digitally enabled sites.

As part of our new ways of working, we have been enabling dining facilities for small meetings with power sockets, screens and WiFi. We have amended our offer to ensure we can cater for the needs of these small groups outside of normal operating hours with smart vending, self service offers and tailored propositions ensuring that our fabulous food and drink is available to whoever needs it at whatever time.

Our delivered in proposition means we can provide the highest quality food and excellent service to sites that need additional support during peak trading days as well as to venues that do not have any kitchen capacity. Our busiest days are now Tuesday to Thursday with a significantly reduced demand on Monday and Friday. As such we have tailored our offer and staffing models to be more flexible, adapting to a changing consumer landscape with some associates working 4 days a week but with the same levels of reimbursement.

Our consumer feedback clearly articulates the perceived benefits of staff restaurants in terms of convenience, wellness and collaboration. With the results highlighting better employee experiences, higher rates of staff retention and increased penetration levels in businesses after implementing these new operating models.

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